NAACP History

Founded February 12. 1909, the NAACP is the nation's oldest, largest and most widely recognized grassroots–based civil rights organization. It is more than half-million members and supporters throughout the United States and the world are the premier advocates for civil rights in their communities, conducting voter mobilization and monitoring equal opportunity in the public and private sectors. 


The NAACP's principal objective is to ensure the political, educational, social and economic equality of minority group citizens of United States and eliminate race prejudice. The NAACP seeks to remove all barriers of racial discrimination through the democratic processes.

Meet the SFNAACP Branch Officers

Dr. Amos C. Brown, President

Rev. Amos C. BrownKnown among World leaders, Presidents, celebrities, and academicians alike for his trademark activism, intellectual discipline, and masterful oratory, Dr. Amos C. Brown is a legend in his own time. At TBC we find him to be a shepherd who takes seriously his responsibility to protect the sheep from predators-whether elected government officials, public analysts, or religious leaders – who would misguide, mislead, or mis-feed his flock. Tutored by Medgar Evers, Benjamin Mays, Samuel Williams, J. Pious Barbour, and Dr. Martin Luther King Jr. (as one of the eight students in the only class Dr. King taught in his lifetime at Morehouse College), Dr. Brown has never seen the issues of society as separate from the mission of the church, especially when the members of the church are directly affected by systems of evil.

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Rev. Arnold Townsend, Vice President

Rev. Arnold TownsendRev. Arnold G. Townsend, an Associate Minister at Without Walls Church has been a resident of San Francisco's famed Fillmore District for over 45 years. He has served as a Government and Community Relations Consultant, President Board of Directors for the San Francisco Economic Opportunity Council (EOC), Commissioner of the San Francisco Elections Commission. As 1st Vice Presidentof our Branch Rev. Townsend is a Life Member and has successfully chaired the Freedom Fund Gala for two years.

Dr. Annette Shelton, 3rd Vice President

Dr. Annette Shelton, a lifetime resident of San Francisco, CA is a licensed Cosmetologist and the Special Projects Manager and Show Director for the Hand To Hand Marketing Beauty Show. She is also a leader and advocate for the Black Beauty Industry and Beauty Professionals since 1970. She is the owner of the Vali of Dolls Hair and Nail Salon on Broad Street in San Francisco.

As a relatively new member of the NAACP her passion for service and justice coupled with her respected repuation in the community gained her a vote of confidence from Branch members as she was elected to the position of 3rd Vice President. To her credit she has contributed significantly to the growth of our branch through her postive energy driven community membership campaigns.

Derrald Etheley, 4th Vice President

Derrald EtherlyOver the past 30 years, Mr. Etheley has held leadership positions in economic development, human rights services and employment outreach programs such as Mayor’s Youth Services Office, Mayor’s Office of Employment and Training and numerous others. A graduate of Heald College School of Business and Technology, studies at University of California Berkeley’s Institute of Industrial Relations, his administrative skills  and experience has allowed him to develop effective and positive relationships with elected and appointed officials, city departments, businesses, labor unions, and of course the SF NAACP.


As 4th Vice President of our Branch serves as Chairman of the Labor Relations Workforce Development which focuses on employment opportunities for youth and young adults. When on December 29, 2010 a city ordinance was passed by a majority of the Board of Supervisors and signed by the Mayor requiring work for local residents on San Francisco-funded public works and new opportunities for workers in disadvantaged communities, Mr. Etheley, along with Dr. Brown, made sure that NAACP would join other organizations of interest in keeping the city accountable to its ordinance. As a result, many African American and other minority youth and young adults from low-income families received jobs.

Cassie Cook, Treasurer

Cassie CookA native of Birmingham, Alabama, Ms. Cassie Cook participated in the activities of the civil rights' movement.  She has first-hand knowledge of the bombing of the 16th Street Baptist Church and marched with the late Dr. Martin Luther King, Jr.


A proud alumnus of Healds Business College (Business Administration) and University of California at Berkeley (International Marketing), Ms. Cook is an accomplished professional and business woman. She is the Founder and CEO of the Fashion Designer of the Year Awarda diverse-cultural fashion competition showcasing the creative talents and innovative styles of emerging Bay Area fashion designers.  She has a vast range of business experience from corporate America to her own event planning business which has garnered her rewarding recognitions throughout the San Francisco community.


 An accomplished graphic artist, who works with numerous organizations which has lead to published material. Ms. Cook serves on numerous non-profit boards, which reflects her commitment to her community. 

While fulfilling the roles of Vice-President of Glenridge Cooperative Housing and recently elected Western Regional Governor of the National Association of the Negro Business and Professional Women's Club, Inc., Ms. Cook is diligent in her duties as Treasurer of the San Francisco Branch of the NAACP.



Catherine Bradford, Assistant Treasurer

Catherine Bradford

Mrs. Catherine Bradford has been a resident of San Francisco for 45 years. After moving from Tuskegee, Alabama to Atlanta, Georgia, Mrs. Bradford joined the NAACP as a college student under the influence of one of that branch’s most recognizable activists of the 60's, her aunt for whom she is named, Mrs. Catherine Buchannan. 46 years later from her initiation into the NAACP, Mrs. Bradford was elected Assistant Treasurer of SF NAACP Branch where for over three years she has and continues to work faithfully.




Ruth Mays, Executive Office Administrator

Derrald EtherlyMrs. Mays is the San Francisco African American Chamber of Commerce Executive Director.  In this role, Mays has primary accountability for the business strategies and operations of delivery system.  Prior to Mays’ current role, she was executive director of a large non-profit providing fiscal oversight for an annual budget of $2-million, leadership to management and supervision to a staff of eighty professionals and Para-professionals. 
Mrs. Mays holds a Bachelor of Arts in Psychology and Masters Degree in Education with a concentration in Black, Asian and Chico Education from the University of California at Berkeley, from which she graduated with three teaching credentials.  Her gifts for administration have gained her employment and recognition within and beyond the field of Education. From receiving the designation of Corporate and Strategic Planning Specialist from Harvard School of Business at Springfield College, Springfield, Mass. or recognitions by the California State Assembly, Contra Costa County and the City of Richmond for her work with children and families.  (She was given the Contra Costa Child Care Council, highest award, their “Kiddy Award”.)

Since 2007, Mrs. Mays has and continues to volunteer as the Executive Office Administrator for our Branch ensuring that we maintain a weekly presence in the city and county of San Francisco.  

Contact Information

1290 Fillmore Street, Ste. 109
San Francisco, CA 94115
Phone: (415) 922 0650
Fax: (415) 922 0856


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